Happy Bank Holiday all (you UK folk, anyway). Today, I’m really pleased to return to my guest travel blog Q&A series and this week I’m featuring Emma Spencer, founder of The Emasphere. If you already follow Emma, you’ll know that her blog features some really stylish travel and lifestyle content. And together with the photographic skills of her partner, she captures some seriously enviable snaps on her travels, featuring Emma posing in some incredible outfits. Check out The Emasphere instagram feed for a snapshot.
If you haven’t caught up with my other travel writer and blogger Q&As, feel free to check some of them out, including Aftab Pathan of Fresh And Fearless, Stuart Forster of Go Eat Do, Jen Lowthrop of She Gets Around and Becky Wiggins of EnglishMum.com.
And if you are an established blogger and would like to take part in a Q&A, please get in touch.
But for now, it’s over to you Emma….
Guest Travel Blogger Q&A | Emma Spencer, The Emasphere
Tell us about yourself
I’m Emma Spencer and I’m the founder and editor of The Emasphere. I’m originally from Melbourne in Australia, but I’m now based in the UK, in Liverpool. My partner, Tim, and I launched The Emasphere when we moved from Australia three years ago and I’ve been working on it ever since!
Why did you set up your blog?
When I launched The Emasphere, Tim and I were travelling around Asia for three months and I wanted a space where I could share our experiences and our travel tips. I’ve been an avid traveller from a young age. I was always one for experiencing other cultures, discovering local hot spots and embracing a country’s authenticity. So, starting a blog was a natural path for me to take.
Tell me about your work and your typical week
I work on The Emasphere full time, and my week always varies. I could be doing anything from heading to London for meetings and events and going away on press trips to testing out restaurants, spas and hotels and creating exciting and engaging content for brands. The list goes on! It’s a diverse job, but I love it, and I never get bored.
Tim and I try to travel to a new destination each month. So, over the past few months, we have been travelling regularly – from the French Alps, to Rome, Amsterdam and Lisbon, to Wales, Chester and Edinburgh. We’re excited to see where the next few months takes us.
What do you love most about travel blogging?
I simply just love the fact I have a platform where I can share my travel experiences. I love discovering new places and creating fun and innovative content to share where I’ve stayed, played, ate, and what I wore while I was there!
What do you think is the key to a successful blog?
Creating quality content, which adds value to your readers and followers. For us, we aim to create editorial-worthy content, with inspiring imagery and well-written articles, which help our readers and inspire them to explore the world often, even if it’s in their own city. Authenticity is another big factor. Your readers follow and trust your word, so it’s important to be truthful with what you write.
What kind of content can readers expect from the Emasphere?
I love showing how you can travel stylishly and luxuriously, yet affordably. Of course, we love to share the inspiring and more expensive places to visit and stay, but we tend to focus on attainable travel, as it’s so relatable. You’ll find travel guides, tips on where to find the best coffee, food, wine, hotels and shops, and advice on where the locals love to play in certain cities. Our tagline is ‘Find me posing around the world in a statement outfit with a glass of vino’, which pretty much sums up what we’re all about! – Travel, statement style and wine!
What’s been your proudest moment in your career so far?
My proudest moment would not only be travelling South East Asia for three months, but also moving my entire life to the other side of the planet. It’s been an incredible journey, I’ve learnt so much about myself and the world, and three years in, I’m not planning on returning anytime soon!
What’s been the best trip or experience that you’ve written about?
At the end of January, we went to the French Alps for a week thanks to rentalcars.com. It was the most incredible trip. Both my partner and I hadn’t skied, let alone experienced the snow before, so it was a once in a lifetime trip. We were there for a week and skied (nearly) everyday, drove around the picturesque Alps, and of course, enjoyed the divine French food. I aimed to show how to take on the snow in style, and our content ended up being the best we’ve created so far.
What are your 3 favourite travel blogs?
Citizen Femme, Wood & Luxe and Find Us Lost.
What’s in store for the Emasphere over the next few months?
I’m off to Ireland at the end of May, and then Hamburg at the start of June. We haven’t any other trips planned yet, but we’re dreaming of going away on some summer holidays. I’d love to do Positano, Greece and Provence. I’m also planning to write for a wonderful travel website this year, so watch this space!
All images provided by Emma Spencer.
If you’re a travel writer or established travel blogger and you’d like to feature in my guest blog Q&A series, get in touch.