Have you heard of the Good Hotel? I was exploring the Royal Victoria Dock recently and I was so intrigued by this place, I just had to share it with you.
The reason I liked it so much was because this is a hotel with a cause. And you’ll know a little bit about it already if you read this recent post on sustainable tourism.
The Philosophy of the Good Hotel
The Good Hotel’s sustainable philosophy starts with how they employ their staff. As part of their Good Training Program, the hotel recruits people who have been unemployed for a long time and need help reintegrating into society.
They make sure they source as many of their ingredients and materials as possible from small local businesses to keep a low carbon footprint.
And many of their furnishings have been handcrafted from repurposed materials.
What’s also really impressive, is a percentage of their revenue goes to help low-income families in mountain villas around Antigua in Guatemala. Essentially, it’s what you’d call a ‘profit for non-profit business’ that runs with a social business model. So any profits it does make are reinvested back into the social causes it cares about.
I haven’t stayed in the bedrooms but the lobby and coffee shop space The Living Room on the ground floor, is very cool.
You’ll find stylishly curated work spaces…
and loads of inspiration if you’re into modern art, contemporary photography and stylish light arrangements….
It’s a great place for freelancers to set up office for the day, with brilliant views over the docks of the (brave) people swimming and practicing wakeboarding on the water.
But what makes this hotel really cool, is of course that it floats. This isn’t a permanent structure. It is in fact, a floating vessel and it was pulled here to the Royal Victoria Dock all the way from Amsterdam where it spent its first year. Can you believe it? Watch this video on the hotel’s website to see the incredible journey it took through the North Sea Canal in the Netherlands and across the North Sea to The Thames River and King George V lock.
The hotel is set to be in London until 2021 and then it will move on to its next location.
If you’ve been looking for places to stay in London during this year’s World Travel Market, you may have come across the Good Hotel already as it’s just a few minutes’ walk from the ExCel arena.
Sadly, it’s fully booked for that first week of November but I highly recommend you explore it if you’re ever in the docklands part of London.
I’m getting more and more interested in the ways that hotels and travel companies are incorporating an environmental and social responsibility into their businesses. And if you are too, Alba Rodriguez, brand trainer & activator from the Good Hotel, is actually contributing to a talk on Responsible Tourism at the World Travel Market’s Responsible Tourism Theatre on Monday 6th November.
Have you stayed at this hotel or do you think what they’re doing is a good idea? Let me know what you think.