Time for a new name: Hello The Travel Journo

The Travel Journo

So… I have some pretty big news. The blog is getting a new name and if you’ve already spotted my Facebook, you may have already guessed, Oh So London is about to become The Travel Journo!

The OSL blog started almost four years ago now. I started off writing anonymously because I was a little bit terrified of writing a blog that no one would read. But you know what, it’s doing alright, my little blog. But it’s time for a change and I’ve been thinking about rebranding it for quite some time.

I started OSL because I was so passionate about writing about London life – the restaurants, the events and the many amazing things you can enjoy in this city. But as the years have gone by, I’ve changed. My career has evolved. I didn’t want to be pigeonholed as a London-only writer.

I also didn’t want my travel blogging to be so separate to my career as a travel journalist. Especially at a time when print journalism is being quickly overtaken by digital.

I’m a travel writer and a blogger and I wanted my blog to reflect that. So I’ll be sad to say goodbye to Oh So London. But it’s time for a new chapter. So soon, I’ll be making the transition over to TheTravelJourno.com – I hope you’ll follow!

How to beat the post-holiday blues

Why the name The Travel Journo?

Why I chose The Travel Journo as my new blog name is pretty self-explanatory – however I’ll admit, I went round and round in circles before I made the final decision.

I’ve spent ages racking my brains for a quirky, catchy ‘travely’ name. I didn’t want it to be too cheesy. It needs to reflect me as a writer. It also needs to serve as a great platform to showcase my published work. And….. there are SO many great bloggers out there who have already scooped up some of the coolest domain names ever known!

Seriously, I’ve spent hours upon hours typing domains into Easyspace and GoDaddy, only to be told the name was already taken. Some domain names I wanted were selling for £23,000 – which er, I can’t quite afford. The Travel Journo was a name I just kept coming back to and it works! I’m really excited about a new start and feel it will be a name I can keep for a long time.

What will The Travel Journo cover?

I know that having a niche in travel blogging is often the key to success. But my niche is just sharing informative and entertaining features about fulfilling and enriching travel. That can be all-out luxury in a well-known hotel brand, or it can be a really cool independent place to stay that no one else knows about. Sometimes I’ll focus on the culture, while other times I just want to hit the great outdoors. Being a former newspaper reporter and psychology graduate I also love telling the stories of the people I meet during my travels – so there’s be lots more of that to come. I’ll also be adding in a little bit of insight into the travel writing industry. And more often than not, I’ll be seeking out travel that involves really, really good food. If it’s worth shouting about, I’ll write about it!

Nimali, Tarangire

Do you have any specialities as a travel writer?

As a travel writer, I do write across a variety of travel topics, from culinary and active travel, to honeymoon inspiration and general city guides. I’d like to think I know quite a bit about Africa – in particular Kenya and South Africa – after spending a good chunk of time there. And I’ve written a fair bit on NYC and The Caribbean. But as I start to share my published work on the blog, you’ll hopefully see that my writing is pretty varied. This year, you will see a lot of blog posts about Africa, but don’t worry, there will be plenty of other stuff coming up too!

Will you still write about London?

Absolutely. I still live in South London and London is one of the greatest cities in the world. So I am still going to cover pieces on great experiences you can have here, top things to do and of course, places to eat. I hope it will inform both Londoners and people who are looking to visit the city.

What will happen to the Oh So London social media?

If you’ve logged onto Facebook, you may have noticed that the Oh So London facebook page has already changed to The Travel Journo Blog. And if you follow me on twitter, I will eventually fade out the use of the OSL twitter feed and start sharing new blog posts etc from my @LucyAMcGuire feed. It was getting far too complicated running two twitter accounts! For instagram, you may have noticed that OhSo_London has now changed its name to TheTravelJourno.

And the OSL email will eventually close. If you want to get in touch, please drop me an email at Lucy_McGuire@hotmail.co.uk – this will be my primary email from now on.

Would you recommend changing the name of an established blog?

This is a tricky question but I would say if it’s going to better reflect what you do and showcase your brand then absolutely. Obviously, changing the name of your blog comes with risks. If you already have a good loyal readership, there’s the risk you may lose them. Then there’s the whole issue of how it will affect your page history and SEO, which terrifies me a little bit. But if your readers like what you do, they will follow. And if the advantages of changing your blog name outweigh losing your Google rankings for a little while, then go for it. In the long run, a better-suited brand – and blog that you are happy with – will reap rewards.

Are you going to bring in anything new?

I have a few new things in the pipeline for the new blog. I’d like to review more travel products and introduce some nice inspirational posts of lifestyle products that have a travel link and perhaps travel-themed gifts. If you’re a PR and think you have a product that would be suitable, please get in touch.


Have you recently changed your blog name and if so, did it work out for the better? Please share your stories and tips.


  1. 21st January 2017 / 9:47 am

    Best of luck in your new endevour! Sometimes it’s good to make a change :).

    • 21st January 2017 / 10:56 am

      Thanks Alice! I think you might be right, fingers crossed :)

  2. Carolyn
    21st January 2017 / 11:24 am

    This all looks so exciting!

    • 21st January 2017 / 12:34 pm

      Thanks love. I am quite excited about a a nice new change!