Believe it or not, London Bridal Fashion Week (LBfw) is brand new to the capital and the three-day wedding event kicked off yesterday with the beautiful Old Billingsgate Hall as its backdrop.
LBfw is primarily a trade event, so it’s where designers and suppliers go to showcase their latest collections and it’s where representatives from bridal boutiques go to find new dresses, accessories and shoes for their stores.
But for members of the press and people like me, who just want to get some inspiration for their own wedding, it’s a brilliant event to get in the diary.
As I say, not just for this stunning location…
And these lovely views over the River Thames…
…but you can use the day to gather up and take away ideas in the lead up to your own big day. Here are some of the best bits.
The Bridal Wedding Dress Collections
I counted at least 70 different wedding dress designers who were showcasing their dresses at the London Bridal Fashion Week yesterday. There are various stands in the Bridal Hall on the ground floor where you can browse the new wedding dress designs and see ladies modelling some of the collections. Many have champagne on ice for you when you arrive too, making it a luxurious and relaxed experience.
I dropped by the Ellis stand to see some of their dresses being modelled.
Dutch designers Modeca were also modelling some of their newest designs. I stopped by to chat to the team and asked for the model to try on some I’d picked out from the rail.
As The London Bridal Fashion Week is showcasing the collections for 2016, it offers a great opportunity to stop and speak to teams about the upcoming season’s trends. Vintage, it seems, isn’t quite ready to leave the catwalk yet, and I couldn’t tear myself away from these gorgeous vintage-style dresses in the brand new French Collection from BellaDonna bridal (by Australian designer Wendy Makin).
These slightly more structured and premium dresses were also in the luxurious Wendy Makin collection. The quality of detail in the beading was incredible and the dusky pink layers with pretty ribbon belts seem to be a huge trend for 2016.
The Catwalks are a focal part of London Bridal Fashion Week and there are four shows a day – two by the Designer Collections and two by the Bridal Collections.
They’re a fantastic way to really appreciate the variety of weddings dresses out there and what styles you’re keen to focus on if you’re a buyer. Or if like me, you’re a potential customer, you can note down the different designs and then find the stockists nearest to you, so you can plan a visit to try them on.
The socialising and networking
London Bridal Fashion Week is a brilliant opportunity to meet up with buyers and sellers in the industry. Or if you’re in the media, there’s a press zone to catch up with other journalists and bloggers and pick up some of the latest wedding magazines. A drinks reception is held at the end of each day for the chance to mingle and sip on a glass of fizz. I didn’t make the drinks reception but from just walking around, I chatted to dozens of marketing representatives for bridal collections and got chatting to one or two editors and bloggers from other bridal publications.
There’s a great sense of anticipation in getting the first glimpses of new wedding collections for 2016. So there’s a brilliant buzz about the place with photographers and presenters reporting back on all the news first, which is always fun to be in the midst of.
As you make your way around the fashion show, you’ll spot decorations that have been put together by various wedding suppliers which is great for your own wedding inspiration. Even the coffee bar had been made ever so pretty by wedding website Confetti.co.uk.
As its first London Bridal Fashion Week, it seemed to be a great success. For all those at the show today, hope you have a fantastic day.
Until next time x
The London Bridal Fashion Week is in its first year and is taking place at Old Billingsgate, London. For more information, go to LondonBridalFashionWeek.com and for venue info go to OldBillingsgate.co.uk. Were you at the 2015 London Bridal Fashion Week? Leave your comments and tell me about your experience here.
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