Quirky London: The IKEA Breakfast in Bed Cafe & How to Get a Good Night’s Sleep

Oh So London - the city life

I had a booking for this on Monday. I was going to get out of bed, get on the tube to East London and then walk into a cafe to get into someone else’s bed for breakfast.

Alas, I couldn’t go in the end, but had I done, I’m not sure what I would have made of it.

IKEA breakfast in bed

Dressing Gowns on the street could be the next hipster trend, no? Pic credit: IKEA

I LOVE breakfast in bed. I actually think I should install a tea maker on my bedside table because I am quite a different person if I am able to drink a cuppa in bed before I get up. (I have the ever so generous man in my life to thank for that.)

Obviously, I don’t have tea in bed everyday, and actually, it’s rare I eat breakfast in bed. But it can be a nice little treat now and again.

But to travel somewhere and then eat breakfast in bed. Obviously not the same.

That said, this pop-up cafe was a fun thing for IKEA to do. Great marketing for them, obvs, but it also highlighted a few interesting facts about Britain’s eating-in-bed and sleeping behaviour:

– In a survey of 2,000 Brits, 50% have never had breakfast in bed.

– 30% of the people surveyed said they’d benefit from a siesta during the working week.

IKEA open Breakfast in Bed Cafe – where tables are replaced with beds to stimulate a breakfast in bed revolution.   A survey of 2,000 Brits found that 50% have never had the pleasure of enjoying breakfast in bed, sparking the Swedish retailer to inspire a change in how we start our days. Patrons will get to have breakfast and choose from a menu of IKEA's most comfortable beds and pillows - bringing a whole new meaning to 'comfort food'.   In the afternoon the cafe transforms into a place for a siesta – the beds become a haven for London's stressed guests and weary travellers as IKEA respond to the news that 30% of the population saying they would benefit from introducing a nap into the working week.

IKEA open Breakfast in Bed Cafe. Pic credit: IKEA.

I’m not sure if I could get into a proper sleep during the working day – a half hour bit of meditation or light snooze perhaps, but the topic of sleep causes so much discussion, especially for those living in the city where we stimulate ourselves with caffeine to keep us going, and are constantly on high alert thanks to mobile phones and pressured jobs. It’s no wonder many of us have trouble getting some proper shuteye.

So it’s quite handy that IKEA have issued an A-Zzz – 26 ideas to help you sleep (with a few nudges to buy their beds, pillows and duvets thrown in there…)

Now I’ve heard of bed-inspired night clubs (does that ones still exist in Shoreditch?) and cafes where you eat your morning cereal. Could Breakfast in Bed cafes be the next hipster thing? I guess we’ll have to wait and see.

Until next time x

Read: Sara Rosado: The New York Artist Behind Those Celebrity Cornflake Portraits


1 Comment

  1. andreaspassions5
    22nd May 2015 / 2:30 pm

    Hahaha this looks hilarious! What a fun event. (And WHAT 50% said they hadn’t eaten breakfast in bed?! They haven’t lived…) Lots of love, Andrea xxx