When I visited the National Wedding Fair, I was lucky enough to meet Jana Svalbe, founder of MODE Bridal.
Here, our Q&A with Jana reveals everything MODE Bridal stands for and why brides searching for that perfect wedding dress should consider this boutique brand.
Hello! Tell us about yourself
My name’s Jana and I live in the beautiful seaside town of Brighton and Hove, which is also home to MODE Bridal. My career has previously been based in managing operations and client services in the financial industry but I wanted to combine my passion for beautiful things with my experience in building and delivering world-class service. The bridal industry seemed like a perfect opportunity to do that.
After a lot of research, preparation and traveling the world to find the perfect wedding dress collections, MODE Bridal was born in November 2014.
What does MODE Bridal stand for?
Quality, unique design and impeccable personal service are at the heart of this business. I want brides to remember their wedding dress shopping experience with the same fondness as the big day itself and hopefully, with MODE Bridal, this will happen.
All of our wedding dresses are lovingly handmade in the UK and Italy to brides’ measurements using precious fabrics and the best of dressmaking artistry.
Tell us a bit about the wedding dress designers you work with?
We work with two key designers, Anna Tumas and Terry Fox.
Anna Tumas is a renowned Italian designer and we are the exclusive stockist of her stunning collection in the UK. These dresses are all about effortless elegance, luxurious silk and lace fabrics and incredible design that accentuate a bride’s natural beauty, making you feel amazing. The style of the dresses is more traditional, yet the detail of the gowns makes them totally unique.
Terry Fox is an award-winning British designer. Her collection is all about vintage inspired fairy-tale charm and is perfect for brides who are planning rustic, vintage or outdoor weddings with a fun and relaxed vibe.
Terry uses delicate lace and introduces subtle colours into the dresses making them truly romantic and playful.
These two collections complement each other extremely well and brides often find the perfect gown on their first visit to us regardless of their age, size or wedding theme.
What makes MODE Bridal different to other dress shops?
I’ve created a luxurious studio as a part of my home, so you are getting a truly personal one-to-one service in a beautiful setting, with a choice of award-winning and exclusive designer wedding dresses that will be made to your measurements with Made in Britain or Made in Italy endorsement.
Our customers often describe their visit to the studio as the best shopping experience they’ve ever had which is pretty amazing.
For me, customer experience starts at the first touch point, often way before we get to speak to brides face-to-face. So we’ve created a beautiful and easy-to-use website and keep our twitter and Facebook constantly updated to keep brides informed and inspired throughout their dress-buying experience.
When it comes to appointments, brides can get in touch via the website, email, Facebook or just pick up the phone. The advantage of a private studio is we can see them at any time including Sundays and evenings. And we can even bring a selection of dresses to their homes.
The appointments are totally private and we allocate 2-2.5 hours for each, so there’s no rush and you can try on as many dresses as you like.
We always open a bottle of bubbly and bring out our beautiful vintage tea set with luxury chocolates or biscuits.
And of course, being near to Brighton, our brides often tie it in with a lovely day out or weekend away, to make the most of the shopping and vibrant restaurants and bars.
What do you like most about your job?
Meeting lovely people and sharing the very special moment when the bride finds the dress. It gets me emotional every time and I feel privileged to be a part of it.
What is the most difficult part about finding a wedding dress?
Every person that comes to see me has an idea of their perfect dress, but that ideal might not be best suited to their body shape. So being open minded and trying on things that you would not normally choose can be a key to finding the perfect dress.
What do you predict will be a key trend for 2015?
Detailed back designs, A-line and vintage. (For more on this, read Top Wedding Dress Trends for 2015).
Huge thank you to Jana Svalbe, for taking part in this Q&A for Oh So London. For more information on the collection visit her website, ModeBridal.co.uk. You can also follow them on twitter @ModeBridal and find them on Facebook.
Until next time x